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Noa completed her BA in Communications and Management from the College of Management and pursued her master’s degree in Interactive telecommunications at NYU. After years of working in the industry in creating interactive content, including the development of games and original interactive content for HBO, Noa returned to Israel and started working for Noga Communications . In Noga Communications Noa established the interactive portal on television and has created an innovative interactive television program for children. Later Noa joined the Interdisciplinary Ceneter in Herzliya  to establish the Media Innovation Lab (miLAB) in the school of Communication. Noa manages the lab as well as teaches BA students how to create innovative technological human centered interactions. Noa's research focuses on the Makers' movement and their use of personal digital fabrication tools.

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